About Alterever

Our Values

At Alterever, we are dedicated to doing business the right way, and all our professional tyre services are underpinned by the following company values: 

Our History

Professional Tyre Solutions

In 1974, Alan Malcolmson was running a haulage company out of Hull Port, collecting casings and supplying tyres to other local haulage firms. By the 1980s he had established a business in Gilberdyke, East Yorkshire having expanded into the farm and speciality tyre markets. His son, Howard joined the business in 1989 and in 1993, Howard bought his first retreading equipment. Howard Remoulds started supplying Hull Port, fabricating basic commercial tyres and 385/65R22.5 agricultural remoulds. By the late 90s, as demands became more technical, the business grew and Alterever Ltd was incorporated in 1998.

Starting out small, working with agricultural customers from across the Humber region, the business has enjoyed significant diversification, development, and expansion over the past 4 decades. Under Howard’s direction, Alterever has made it’s name as a leading supplier to the European Port Industry and blue chip companies P&O Ferries, DFDS, Stena Line.

Developing our range of services to include custom manufacturing, major tyre repairs, tyre management, consultancy, and tyre monitoring, we’ve also diversified into new industries, and expanded our operation to work with customers worldwide.

Now the next generation is taking the company forward in the digital and sustainable era.

Into the future

Going forward, we are just as dedicated to upholding the same strong business values the company was founded on.

Still proudly independent and under the same ownership and the stewardship of the next generation, we’re completely committed to customer care, developing our services, and to upholding the highest standards in everything we do.

Alterever is investing in new equipment and embracing new digital technology with emphasis on the huge benefits of tyre retreading in the circular economy and the global requirement to reduce carbon footprint.

Our Team

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We specialise in supporting customers in the ports, OTR and industrial sectors worldwide, offering a wide range of high-quality, value-added services.

H&S

In safe hands

At Alterever, we uphold the highest health & safety standards, working to best practice guidelines across our organisation, whether working in-house, or at a customer’s premises.

Fully insured and compliant, our business has an exemplary record when it comes to health & safety, and we take steps to minimise risk and protect our staff members, customers, and the public at every step of the way.

The Environment

We’re fully committed to reducing our environmental impact in everything we do, our tyre manufacturing operation is based on retreading and tyre repairs of which extend the life of a new tyre and prevent premature landfill.

CSR

Working responsibly – At Alterever, we take our Corporate Social Responsibility seriously, working with the utmost respect for people, communities, and the environment.

Our people

With an excellent health & safety record, we work to industry best-practice standards, to ensure that all our staff members are safe and protected.

Treating staff members, partners, and customers fairly and with respect, we aim to be fair, honest, and reliable. Inclusive and welcoming, Alterever values its team members, and aims to provide support, recognition, and the ability to build a career within the organisation.

For further information on any aspect of our Corporate Social Responsibility Programme, please feel free to get in touch.

A business you can trust​

Whatever your requirements, you can invest in our support and knowledge that your company will be in safe hands.

For further information about our products and services, call today or register your interest. T: +44 (0)1430 441360 or E: info@alterever.com